S- bcsl- sales promotion and publicity

 

Need this by 21 Nov 2015 at 2300hrs EST

 

In no more than 1–1.5 double-spaced, typed pages in 12-point font (Times New Roman), respond to the checklist items. Be sure to include references for any resources you use.

 

Checklist:

 

  • A packaged-goods company plans to introduce a new bath soap that differs from competitive soaps by virtue of a distinct new fragrance. Should sampling be used to introduce the product? Why or why not, explain.

 

You may use the following reference: Shimp. (12/2008). Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8e, 8th Edition. [VitalSource Bookshelf Online]. Retrieved from http://kaplan.vitalsource.com/#/books/1111440093/

 

Need this by 21 Nov 2015 at 2300hrs EST

 

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