Bus 499 week 10 assignment 5-capstone

Due Week 10 and worth 400 points

Select a publicly traded corporation for which you would like to work or are currently working.

Research the corporation on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (), in the University’s online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Write an eight to ten (8-10) page paper in which you:

  1. Determine the impact of the      company’s mission, vision, and primary stakeholders on its overall      success.
  2. Analyze the five (5) forces of      competition to determine how they impact the company.
  3. Create a SWOT analysis for the company      to determine its major strengths, weaknesses, opportunities, and threats.
  4. Based on the SWOT analysis, outline      a strategy for the company to capitalize on its strengths and      opportunities, and minimize its weaknesses and threats.
  5. Discuss the various levels and      types of strategies the firm may use to maximize its competitiveness and      profitability.
  6. Outline a communications plan the      company could use to make the strategies you recommend above known to all      stakeholders.
  7. Select two (2) corporate governance      mechanisms used by this corporation and evaluate how effective they are at      controlling managerial actions.
  8. Evaluate the effectiveness of      leadership within this corporation and make at least one (1)      recommendation for improvement.
  9. Assess efforts by this corporation      to be a responsible (ethical) corporate citizen and determine the impact      these efforts (or lack thereof) have on the company’s bottom line. Provide      specific examples to support your response.
  10. Use at least five (5) quality      references. Note: Wikipedia and other Websites do not quality as academic      resources.

Your assignment must follow these formatting requirements:


  • Be typed, double spaced, using       Times New Roman font (size 12), with one-inch margins on all sides;       references must follow APA or school-specific format. Check with your       professor for any additional instructions.
  • Include a cover page containing       the title of the assignment, the student’s name, the professor’s name,       the course title, and the date. The cover page and the reference page are       not included in the required page length.

The specific course learning outcomes associated with this assignment are:


  • Determine ways in which the       vision, mission, and stakeholders of a firm impact that firm’s overall       success.
  • Identify how the six segments of       the general environment affect an industry and its firms.
  • Identify the five forces of       competition.
  • Analyze the external environment       for opportunities and threats that impact the firm.
  • Analyze the internal environment       of a company for strengths and weaknesses that impact the firm’s       competitiveness.
  • Identify various levels and types       of strategy in a firm.
  • Predict ways in which corporate       governance will affect strategic decisions.
  • Assess the relationship between       strategy and organizational structure.
  • Use technology and information       resources to research issues in business administration.
  • Write clearly and concisely about       business administration using proper writing mechanics.
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