Mkt/571 week 6 investors pitch

Pitch your Learning Team’s new product using a Microsoft® PowerPoint® presentation of 10-15 slides. 

Include the following key components from your New Product Launch Marketing Plan:

  • Executive summary
  • Situational analysis
  • Market growth potential and competitive analysis
  • Segmentation, target market, and positioning
  • Pricing and distribution strategies
  • Marketing communication plan
  • Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
  • Intended marketing objectives for Y1, Y2, and Y3 
  • Implementation milestones
  • Evaluation and control metrics and methodology to measure performance
  • Contingency planning
  • Include presenter’s notes to support the presentation

The presentation should convince investors to invest in the new product your team has prepared to launch for your marketing plan.

Click the Assignment Files tab to submit your assignment.

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