Bp customer analysis | Marketing homework help

need a customer analysis of KFC based on Australia market

1. analysis current customer and potential customer (2 paragraphs)

2. customer motivation (1 paragraph) :  

Broad categories involve either “needs” or “wants”. Often, products serve both; however, one aspect will generally be more important and therefore call for a particular executional approach. We can use the concepts of Informational motivations (there are five) and Transformational motivations (there are four) as outlined in the ‘Involvement by Motivation’ grid (Rossiter & Percy 2018).

3. ABC Model (Affective, Behavioral, Cognitive) for existing products in AU market. Write each point separately.

4.Decision-making process ( problem recognition, information research, evaluation of alternatives, purchase decision, purchase and post-purchase evaluation ) (1 paragraph) 

NOTE: To write the health aspects, now consumers think KFC’s products are unhealthy



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